general work skills. (c) typography & grids

Typography and Grids are both key aspects of design and if used together successfully can make for very impressive design. Typography plays the biggest role in comminucating with the reader/costumer, you may not be aware of it but bad typography even if you are not trained in design can easily be ignored and make you unaware of the message that is trying to be put across. Grids on the other hand are there to help designers organize the artwork and typography to make the final product flow correctly.